Brand Refresh
Reimagining what co-living feels like.
We evolved the brand to spotlight what truly defines the experience — the people within it. Through thoughtfully crafted visuals and storytelling, we captured real moments of connection: spontaneous get-togethers, shared celebrations and shared cups of coffee. Every frame was designed to feel lived-in, warm, and human.
Alongside a refined visual identity, we showcased each property not just as a place to stay, but as a backdrop for belonging. Cinematic walkthroughs, intimate portraits, and community-led narratives brought the spaces to life, highlighting design details while centering the energy of the residents who animate them.
To deepen that sense of connection, we spotlighted curated activities and shared experiences — a Bingo-like to do list — positioning the brand as more than accommodation, but a catalyst for community.
Tactical Ads
This section showcases tactical social ads which are scripted, storyboarded, and co-directed by myself from concept to shoot.
From tight narrative hooks and clear value propositions to platform-native pacing, every ad was designed for impact across both static and video formats.
In post-production, I refined each asset for multiple placements — optimising edits, formats, and messaging to ensure they worked seamlessly across all ad platforms.