South East Asia F&B UnicornKenangan Coffee
Kopi Kenangan was founded as the first New Retail F&B unicorn in Southeast Asia with the goal of introducing Indonesian coffee to the global market.
I contributed to the brand's translation for the Singaporean audience in 2023 by creating entertaining, captivating social media content. From concept development and storyboarding to on-site shoots and dynamic editing, I crafted platform-native content designed to capture attention, spark curiosity, and build brand affinity in a new market — all while staying true to Kenangan’s identity.
The Making Of
Ever wondered how your favourite drinks are born?
From first pour to final garnish, we take you behind the scenes as each new creation is crafted, refined, and brewed to perfection.
Community Blend
A people-first content series capturing authentic moments between brands and their communities.
From on-the-street conversations and live audience reactions to employee spotlights, highlighting the human side of storytelling.
Between Brews
Captures the lighter, more playful side of content.
From trend-jacking and meme moments to store openings, mini skits, and culturally reactive posts, this is the in-between space where the brand stays relevant, responsive, and real — culturally plugged in and always audience-first.
Promo in Progress
Illustrations for limited time promotional offers at selected outlets.
